Discuss target market strategies. The target market strategy identifies which market segment or segments to focus on. This process begins with a market opportunity analysis (MOA), which describes and estimates the size and sales potential of market segments that are of interest to the firm. In addition, an assessment of key competitors in these market segments is performed. After the market segments are described, one or more may be targeted by the firm. The three strategies for selecting target markets are appealing to the entire market with one marketing mix, concentrating on one segment, or appealing to multiple market segments using multiple marketing mixes.
You are given the task of deciding the marketing strategy for a transportation company. How do the marketing mix elements change when the target market is (a) low-income workers without personal transportation, (b) corporate international business travelers, or (c) companies with urgent documents or perishable materials to be delivered to customers?

Answers

Answer 1

Answer:

you would determine the best way to ship perishables back and forth with the most financial advantages. you would need to know what purification would sell best to this group of income levels. what the needs for varies products most cost effective and needed that would also call for further purification need. you would want to tap into a reliable overnight delivery carrier that gives the lowest corporate incentives to use

Answer 2

You would figure out the most cost-effective approach to send perishables back and forth. You would need to be aware of the purification that would appeal to this range of income levels the most. What the needs are for various products, the most cost-effective ones, and whether further purification is required. You should select a trustworthy overnight delivery service that offers the fewest corporate incentives to do so.

What is market strategies?

A marketing strategy is a long-term plan for attaining a business' objectives through an understanding of client needs and the development of a distinct and long-lasting competitive advantage. It includes everything, from choosing which channels to utilize to contact your customers to figuring out who they are.

Product, pricing, place, and promotion make up the four Ps. They serve as an illustration of a "marketing mix," or the collection of tools and techniques utilized by marketers to accomplish their marketing goals.

Thus, You would figure out the most cost-effective approach to send perishables back and forth.

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Related Questions

You have been asked to evaluate two alternatives, X and Y, that may increase plant capacity for manufacturing high-pressure hydraulic hoses. The parameters associated with each alternative have been estimated. Which one should be selected on the basis of a present worth comparison at an interest rate of 14% per year

Answers

Hope its helps. Thanks.

Presented below are various receivable transactions entered into by Beran Tool Company. Indicate whether the receivables are reported as accounts receivable, notes receivable, or other receivables on the balance sheet.

a. Loaned a company officer $5,000.
b. Accepted a $3,000 promissory note from a customer as payment on account.
c. Determined that a $10,000 income tax refund is due from the IRS.
d. Sold goods to a customer on account for $4,000.
e. Recorded $500 accrued interest on a note receivable due next year.
f. Advanced $1,400 to a trusted employee.

Answers

Other Receivables

Notes Receivable

Other Receivables

Account Receivable

Other Receivables

Other ReceivablesAnswer:

Explanation:

Answers are,

a. Loaned a company officer $5,000 - Other Receivables

b. Accepted a $3,000 promissory note from a customer as payment on account. - Notes Receivable

c. Determined that a $10,000 income tax refund is due from the IRS  - Other Receivables

d. Sold goods to a customer on account for $4,000 - Accounts Receivable

e. Recorded $500 accrued interest on a note receivable due next year - Other Receivables

f. Advanced $1,400 to a trusted employee  - Other Receivables

Accounts receivable are line items or a group of line items that appear as assets on an organization's balance sheet. It's the money a company's clients owe for services they've received by haven't paid for yet . For example, when a customer purchases products or services on credit, the amount they owe gets added to the company's accounts receivable. Whereas,

Notes receivable are underlying promissory note that details the terms of payment for a purchase between a company and a customer. Most often, notes receivable appear when a client needs more time to pay for a sale than the conventional billing terms. Agreeing for a slower payment, the company charges interest and requires a signed promissory note for legal purposes.

And, Other receivables include money owed from non-trade activities. Usually, these include small amounts that companies cannot disclose as separate items.

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The owner of Genuine Subs, Inc., hopes to expand the present operation by adding one new outlet. She has studied three locations. Each would have the same labor and materials costs (food, serving containers, napkins, etc.) of $1.80 per sandwich. Sandwiches sell for $2.50 each in all locations. Rent and equipment costs would be $5,040 per month for location A, $5,560 per month for location B, and $5,730 per month for location C.

Required:
a. Determine the volume necessary at each location to realize a monthly profit of $10,500.
b. If expected sales at A, B, and C are 20,800 per month, 22,000 per month, and 22,800 per month, respectively, calculate the profit of each location.
c. Which location would yield the greatest profits?

Answers

Answer:

The selling price per unit (sandwich) is $2.50

The variable cost per unit (sandwich) is $1.80

Contribution margin per unit = Selling price per unit - Variable cost per unit

=$2.50 - $1.80

=$0.70

Target sales volume to achieved at location A

The fixed cost is $5,040 per month

The target profit is $10,500 per month

TargetSales=Fixedcosts+TargetprofitContributionmarginperunitTargetSales=Fixedcosts+TargetprofitContributionmarginperunit

TargetSales=5,040+10,5000.70TargetSales=5,040+10,5000.70

TargetSales=22,200unitsTargetSales=22,200units

The company needs to sell 22,200 units at location A to achieve target profit of $10,500

Target sales volume to achieved at location B

The fixed cost is $5,560 per month

The target profit is $10,500 per month

TargetSales=Fixedcosts+TargetprofitContributionmarginperunitTargetSales=Fixedcosts+TargetprofitContributionmarginperunit

TargetSales=5,560+10,5000.70TargetSales=5,560+10,5000.70

TargetSales=22,943unitsTargetSales=22,943units

The company needs to sell 22,943 units at location B to achieve target profit of $10,500

Target sales volume to achieved at location C

The fixed cost is $5,730 per month

The target profit is $10,500 per month

TargetSales=Fixedcosts+Target

Explanation:

only i can do sorry

I just need a paragraph or two answering these questions im doing a day care Business marketing plan, got stuck on this section its the last one. You can estimate the prices and the services we are targeting low to middle class so somewhere in between. For services we are offering pickups from local schools,toys,books, playgrounds the building is owned so just base your answers on that. Please someone help me its due in a couple hours.

Answers

if they have an actual number to use them as much a name for them or something that will come back up.

Which of the following is not a characteristic of a cafeteria?

A tray is used to collect chosen dishes.
Customers tell servers what they want.
Food is displayed along the serving line.
Amounts are usually "all you care to eat" with no limits.

Answers

Answer:

The last option

Explanation:

In cafeterias you don't get an unlimited amount of what you want. Sometimes you don't even get what you want.

Summarize your results of the personality assessment and how you think these elements might help or hinder you as a leader.

Answers

Personality assessment refers to the proficiency in professional psychology that's vital in measuring the personal characteristics of a person.

Personality assessment can also be used in diagnosing psychological problems and screening candidates for college and employment.

Personality assessment is important as it's vital in fueling leadership development. It can also be used by a leader to uncover deep insights about himself or herself.

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You have been seconded to North (Pty) Ltd to assist with the preparation of the group financial statements. Their accountant has recently resigned and they are under pressure to have these finalised for the annual audit. North (Pty) Ltd acquired a 100% interest in South (Pty) Ltd on 1 January 2017 for R125 000. On 1 January 2017, the retained earnings of South (Pty) Ltd was R15 000.
The following Trial Balances, for the year-ended 31 December 2020, were prepared by the accountant prior to his departure.
All the plant of South (Pty) Ltd was purchased during the 2017 financial year.
The carrying amount of goodwill is considered to be equal to its recoverable amount.
Bank
Trial Balance at 31 December 2020
Retained earnings (year-end)
Share capital
(71,000) (45,000)
(200,000) (75,000)
Investment in South (Pty) Ltd
125,000 -
Property, plant and equipment
105,000 85,000
Inventory
38,000 25,000
Accounts receivable
27,000 20,000
25,000 15,000
Accounts payable
Sales
(39,000) (20,000)
(64,000) (55,000)
Dividend Income
(5,000) -
Cost of Sales
34,000 35,000
Operating Expenses
12,000 8,000
Taxation
3,000 2,000
Dividends
10,000 5,000
North (Pty) Ltd South (Pty) Ltd
00
Note: Comparatives are not required.
2

QUESTION 1 – REQUIRED
1.1
1.2
1.3
Prepare the consolidated Statement of Comprehensive Income for the year-ended 31 December 2020.
Presentation
Prepare the Statement of Changes in Equity for the year-ended 31 December 2020.
Presentation
Prepare the assets section only of the consolidated statement of financial position of North (Pty) Ltd and it subsidiary for the year- ended 31 December 2020.
Presentation
Sub- total
9 1
7 1
6
1
Marks Total

Answers

Answer:

41 9 1 7 1 6 _ 1 58+02-88=898

m is studying the delivery times of two raw material suppliers. The firm is basically satisfied with supplier A and is prepared to stay with that supplier if the mean delivery time is the same as or less than that of supplier B. However, if the firm finds that the mean delivery time of supplier B is less than that of supplier A, it will begin making raw material purchases from supplier B.

Answers

Answer:

So in other words your company or business is looking for the most consistent/reliable supplier who's supply rate is the better out of the two according to overall and long-term supply of said product

One of the fine examples of frugal innovation is the the world’s cheapest car Tata Nano, for which Tata has most likely done __________ segmentation.

Answers

Answer:

What is market segmentation

Explanation:

One of the fine examples of frugal innovation is the the world’s cheapest car Tata Nano, for which Tata has most likely done market segmentation.

At its core, market segmentation is the practice of dividing your target market into approachable groups. Market segmentation creates subsets of a market based on demographics, needs, priorities, common interests, and other psychographic or behavioral criteria used to better understand the target audience.

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Brainly, thank yous, ratings are always appreciated : ) Miss Hawaii

the pigmalion effect applies to consumer behavior?

Answers

The Pygmalion effect is where an individual's performance is influenced by others' expectations. In other words, higher expectations lead to higher performance. However, the Pygmalion effect specifically refers to how our expectations of others affect our behavior towards them.

Explanation:

The Pygmalion effect is where an individual's performance is influenced by others' expectations. In other words, higher expectations lead to higher performance. However, the Pygmalion effect specifically refers to how our expectations of others affect our behavior towards them.

The Pygmalion effect, or Rosenthal effect, is a psychological phenomenon wherein high expectations lead to improved performance in a given area. The effect is named after the Greek myth of Pygmalion, a sculptor who fell in love with a statue he had carved, or alternately, after the psychologist Robert Rosenthal.

The only accurate statement about consequentalism is:

Answers

Answer:

is a class of normative, teleological ethical theories that holds that the consequences of one's conduct are the ultimate basis for any judgment about the rightness or wrongness of that conduct.

Which of the following is an advantage of conducting business in totalitarian nations

Answers

Answer:

INTERNAL COMPANIES

International companies are less likely to face local political opposition to their activities

A group of investors was polled each week for the last five weeks about whether they were bullish or bearish concerning the market. Construct the market sentiment index for each week based on these polls. (Do not round intermediate calculations. Round your answers to 4 decimal places.) Week Bulls Bears 1 58 63 2 53 68 3 47 74 4 50 71 5 43 78

Answers

The market sentiment index [MSI] for each week will be 0.5207, 0.5620, 0.6116, 0.5868, and 0.6446

Week 1

Bulls (a) = 58

Bears (b) = 63

c = a + b = 121

MSI = b/c = 0.5207

Week 2

Bulls (a) = 53

Bears (b) = 68

c = a + b = 121

MSI = b/c = 0.5620

Week 3

Bulls (a) = 47

Bears (b) = 74

c = a + b = 121

MSI = b/c = 74/121 = 0.6116

Week 4

Bulls (a) = 50

Bulls (b) = 71

c = a + b = 121

MSI = b/c = 71/121 = 0.5868

Week 5

Bulls (a) = 43

Bears (b) = 78

c = a + b = 121

MSI = b/c = 78/121 = 0.6446

The market segment index measures the ratio that is between the average volume of the declining stocks and that of the advancing stocks.

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On Plum Perfect Department​ Stores' most recent balance​ sheet, the balance of its inventory at the beginning of the year was $15,000. At the end of the​ year, the inventory balance was $21,500. During that​ year, its cost of goods sold was $64,000. All purchases of inventory throughout the year were on account. What was the total of Plum Perfect's purchases during the​ year? Plum Perfect's total purchases during the year were

Answers

Answer:

$70,500 total purchases

Explanation:

15,000 - Starting inventory

21,500 - Ending inventory

6,500 - Difference

64,000 - COGS

64,000 + 6,500 =

$70,500 total purchases

(I havent taken accounting in a year so double check my answer)

Camilla works as a data entry specialist in the local government offices. The government office is trying to update by getting rid of all paper records. Which is where Camilla comes in. What is one task that Camilla might have as part of the job
I will give 20 points And brainliest

Answers

Answer:

Camilia would likely have to either 1. scan the documents to online or 2. Copy all information on the documents to online. Due to it being a government officer, all documents are likely important and will be copied to the cloud/drive.

Explanation:

This is just a answer using logic, not any actual definitions.

Answer:

scanning the records into the system

Explanation:

its the most logical considering they want all paper records gone, but probably want to keep them in the system

There are four steps in solving one's personal financial challenges:
1. considering opportunity costs
2. assessing risks and returns
3. setting short- and long-term goals
4. assessing needs and wants

Which of these is the correct order of these steps?
2, 1, 3, 4
1, 2, 3, 4
4, 1, 2, 3
4, 2, 3,1

Answers

Answer is : 4,1,2,3

There are four steps in solving one’s personal financial challenges:
1. considering opportunity costs
2. assessing risks and returns
3. setting short- and long-term goals
4. Assessing needs and wants.

state the law of demand and explain its assumptions​

Answers

Answer:

The law of demand states that quantity purchased varies inversely with price.

Explanation:

The law of demand states that quantity purchased varies inversely with price.

Answer:

Law of demand explains consumer choice behavior when the price changes.

The law of demand is a fundamental principle of economics that states that at a higher price consumers will demand a lower quantity of a good.

It means while studying the relationship between the price of a commodity and demand for it, the effect of other determinants of demand on it is assumed to be constant

Explanation:

Assumptions:

-The income of the consumer or the buyer does not change

- Price of the goods remain constant

-Tastes, preferences and the fashion of the buyers does not change.

As an economic concept, scarcity applies
to A) both money and time.
B) money but not time.
C) time but not money.
D) neither time nor money​

Answers

Answer:

A

Explanation:

both the poor and the rich. Scarcity requires that people must. make choices. As an economic concept, scarcity applies to. both money and time.

Time and money are the two most in-demand precious resources. Most people lack one, the other, or both in an excessive amount. Therefore Option (A) is the correct option.

What is scarcity?

Scarcity as an economic principle "refers to the fundamental truth of existence that there exists only a finite number of human and nonhuman resources that the finest technical knowledge is capable of exploiting to produce just a restricted maximum amount of each economic product."

There wouldn't be any economic goods, or comparatively scarce products if the conditions of scarcity didn't exist and "unlimited amounts of every good could be generated or human demands entirely met."

A limited supply of a good or service that may be in demand on the market or by the public is known as scarcity. The inability of an individual to purchase goods is another aspect of scarcity. Scarcity's opposite is abundance.

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At December 31, Hawke Company reports the following results for its calendar year.

Cash sales $80,000
Credit sales $200,000

In addition, its unadjusted trial balance includes the following items.

Accounts receivable $108,000 debit
Allowance for doubtful accounts $1,100debit

An aging analysis estimates that 5% of year-end accounts receivable are uncollectible.

Required:
Show how Accounts Receivable and the Allowance for Doubtful Accounts appear on its December 31 balance sheet.

Answers

U.S. new home sales hit six-month high as the median price stays above $400,000: Sales of new U.S. single-family homes surged to a six-month high in September.New home sales jumped 14.0% to a seasonally adjusted annual rate of 800,000 units last month, the highest level since March, the Commerce Department said. #accelerationism

a negative in the pigmalion effect theory

Answers

Explanation:

Negative implications of the Pygmalion Effect: Unjustified expectations end up becoming real. ... Secondary teachers have lower expectations to colored students and students from poor and disadvantaged backgrounds.

a) Using the information in the table above, calculate the value of GDP for Sandy Island in 2019 (Show your calculation).
b)Calculate the value of net exports (Show your calculation).

Answers

a) Sandy Island's 2019 GDP is $1,200 billion.

b) The value of the net exports is -$200 billion ($300 - $500 billion).

Data and Calculations:

Personal Consumption Expenditure = $900 billions

Government Expenditure = $300 billion

Net Indirect Taxes = $350 billion

Investment Expenditure = $200 billion

Exports of goods and services = $300 billion

Imports of goods and services = $500 billion

Depreciation = $100 billion

In Economics, Sandy Island's 2019 GDP is defined by the following formula: GDP = C + I + G + NX

Where GDP = Gross Domestic Product

C = Personal Consumption Expenditures

I = Investment (business expenditures and home purchases by households)

G = Government Expenditure or Spending

NX = Exports - Imports

Thus, Sandy Island's 2019 GDP = $1,200 ($900 + $200 + $300 + $300 - $500) billion.

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if the natural rate of unemployment is 5%, what is the total rate of unemployment if output is 2% below potencial output?

Answers

It is 5% for rate Unemployment

Suppose you are the Hiring Director for a local computer software design firm. Your company has experienced significant growth over the last two quarters and as a result, your company will be hiring for 30 new positions in the next several months. The Vice President of Human Resources feels this is a perfect opportunity to incorporate unconscious bias training at your company as managers from several departments will be interviewing and hiring candidates for the new positions. Your company, unfortunately, suffers from a lack of diversity especially among the engineering, coding, and designing positions. She has asked you to conduct this training for the department managers in advance of any interviews being conducted.
As the hiring director, which of the following are effective in removing bias from the recruiting, interviewing, and hiring process?
A) Final hiring decisions can be made individually as long as the manager has followed a set of criteria in evaluating the candidate
B) Remind managers that their first or "gut" instinct is often the right choice
C) Final hiring decisions should be made by a hiring committee consisting of three or more department managers
D) Make department managers aware that unconscious bias exists

Answers

As a hiring director, it is effective to remove bias from the recruiting, interviewing, and hiring process by making department managers aware that an unconscious bias exists.

It is also effective to eliminate bias by having final decisions made by a hiring committee composed of three or more department managers.

Thus, the recruitment and selection process would be based on multiple views and not on the individual view of a single manager, which can reduce individual prejudices and thus increase diversity.

Awareness that bias exists is also the first step in identifying and solving the problem, providing specific training and guidance for more effective hiring.

A diverse work environment is essential for a company to be more innovative and creative, with professionals with different experiences and visions to enrich work processes and organizational culture.

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In addition to the UFMIP (up-front mortgage insurance premium), the owner-occupant borrower who decides to use an FHA mortgage loan will normally pay an additional annual mortgage insurance premium (MIP) that depends on the loan-to-value ratio and the term of the loan. As of 2019, the MIP ranged from ____________ percentage of the average annual loan balance

Answers

As of 2019, the MIP ranged from 0.8 percent to 1.05 percent of the average annual loan balance.

This is usually based on the MIP on a 30-year loan range. Alternatively, the MIP ranges between $800 to $1,050 for every $100,000 borrowed.

The exact amount of MIP to be paid by borrowers depends on the actual amount borrowed and the down payment or equity made.

MIP stands for Mortgage insurance premiums which the Federal Housing Administration mortgage borrowers pay.

Hence, in this case, it is concluded that the correct answer is 0.8 percent to 1.05 percent.

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What is the economics

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Economics is the social science that studies the production, distribution, and consumption of goods and services. Economics focuses on the behaviour and interactions of economic agents and how economies work.

Nick and Matt are the partners in a local health food store. They

needed $73,000 to start the business. They invested in the ratio 3:7

a. How much money did each invest?

b. What percent of the business was owned by Matt? Round to the

nearest tenth of a percent

Answers

a. The amount that each invested is: Nick $21,900; Matt $51,100.

b. Percent of the business owned by Matt is 70%.

a. Amount invested by each

First step is to calculate the total parts

Total parts=3x + 7x

Total parts=10x

Second step is to calculate the cost per part(x)

Cost per part(x)=73,000/10

Cost per part(x)=7,300

Third step is to calculate the money invested by Nick and Matt

Money invested by Nick=3x

Money invested by Nick=3×7,300

Money invested by Nick=$21,900

Money invested by Matt=7x

Money invested by Matt=7×7,300

Money invested by Matt=$51,100

 

b. Percent owned by Matt

Using this formula

Percent owned by Matt =Part owned by matt/Total part

Let plug in the formula

Percent owned by Matt =7x/(3x+7x)

Percent owned by Matt=7x/10x

Percent owned by Matt=0.7×100

Percent owned by Matt =70%

Inconclusion the amount that each invested is Nick $21,900; Matt $51,100 and the  percent of the business owned by Matt is 70%.

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3 reasons for pricing a product

Answers

Answer:

The three reasons for pricing a product are:

Achieving market share.Investments.Supply.

time in line to buy groceries

Answers

Maybe like 10 minutes

Question 3 of 10
form from their clients that
Independent contractors receive a
verifies their earnings for the year.
O A. W-2
B. 1099
O C. 1040
D. W-4

Answers

Answer:

B. 1099

Explanation:

Answer:B

Explanation: I just got it right

In buying an existing business the prospective buyer should ask questions about the operation of the business which of the following would be an appropriate question to ask

Answers

In buying an existing business, the questions that would be appropiate for the prospective buyer to ask are the following:

E. All of the above are appropriate questions to ask.

I was able to find the complete exercise online and the exercise had five options to choose from. These are the options:

A. Is the business operating at a profit? B. Why are you selling? C. Are there any problems with the business? D. Will the customers stay with the business?E. All of the above are appropriate questions to ask.

The correct option was "E" because all the questions are not only appropiate but necessary to ask.

When buying an existing business, you need to know everything about the business and the reason why the owner is selling because it may make you change your opinion or help you make future decisions.

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Answer: A) What are you going to do with the down payment?

Explanation:

I got it right trust

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Which of the following is NOT an allegorical element of "The Birthmark"?Aylmer's ObsessionAylmerGeorgianaThe Birthmark George found a job posting on an Internet website. The job pays a yearly salary of $60K. What is the monthly salary based on this annual salary?plzzzzzzzzzzzzzzzzz help me mention the use of VRS Which of the following is the balance for a single $2,702 deposit in an account with an APR of 3% that compounds interest monthly and is invested for 37 years? NEED HELP FASTy=1/3x+1 Which numbers represent the solutions to the inequality below? Check all that apply. Solve the quadratic equation numerically (using tables of x- and y-values).x2 + 9x + 18 = 0a. x = 6 or x = 2c. x = -6 or x = -3b. x = 6 or x = -3d. X = 6 or x = -1 an object at rest has no ________ energy, but it may have ________ energy resulting from its location or structure. Help! evaluate this number Predict what would happen if plants disappear? HURRY PLEASEDecomposers will die because they will lose their food source.All secondary consumers will die because they will lose their food source.Oxygen will only be available during the daytime.There will be limited amount of oxygen in the air. write 1234 base 5 in powers of 5. An arts academy requires there to be 6 teachers for every 108 students and 3 tutors for every 36 students. students How many students does the academy have per teacher? Per tutor? How many tutors does the academy need if it has 84 students? In paragraph 1, what does the author mean by saying that Ellis Island was "a beacon of hope"? Help ASAP! 50 points! A friend is someone ________. a. you work withb. you can trustc. you liked. both b and cPlease select the best answer from the choices providedBCD Narrative about a character who goes exploring and discovers a new land 2. What muscle (with two heads) allows you to flex your arm? Which of the following is NOT true about slavery in America?A. Most slave children lived in two-parent families.B. The sex ratio of males to females was balanced.C. Many slave families went back several generations in America.D. The slave population increased by continued importation. What is the mass of an object that is experiencing a net force of 225 N and an acceleration of 3.0 m/s^2? Based on the context of each sentence, choose the word that most closely matches the denotation of the underlined word.